At this year's Google Conference, Google Glass was omnipresent. But this gadget does not solely target individuals; it can offer many viable solutions for enterprises, as well.
A clerk could hand Google Glass to walk-in customers, who could instantaneously access product details and make comparative analysis. Customer service may provide instructions via Glass. Need to scan boxes of inventory quickly? Do it with a look through Glass. Need to give hotel guests directions to a new restaurant? Give them a way to view directions without having to gaze away from the road. In fact, Google Glass may well be a better option for enterprises seeking loyalty and business agility in the face of stiff competition.
Benjamin Robbins wrote in a Guardian blog last week:
Natural user interfaces that involve vision and voice are in our future. Announcements such as Glass provide a glimpse of the capabilities to come. Their impact upon our daily lives will be as profound as the introduction of the iPhone was five years ago. They will break through new boundaries in mobile computing.
The accessibility and functionality of wearables like Google Glass and Windows- or Android-based smartwatches will inevitably find acceptance within the enterprise. To prepare for the massive onslaught of data, enterprises will need to overhaul their IT departments. They'll need an unambiguous policy for data generated within and outside the enterprise. IT will need to prioritize and clearly define data as relevant or irrelevant, so they'll know what data to retain.
"IT has a tradition of collecting data first and determining their use second, resulting in unwieldy data hoards that produce little value," Patrick Gray wrote in a Tech Republic post. "Additionally, each of these devices represents a potential node on your network that may require monitoring and management."
BI Intelligence has projected that Google Glass will be an $11 billion market by 2018. With prices lowering to about $600 or less within two years, will Google Glass be viable for the enterprise? I think the answer lies within the organization itself. Google Glass makes it possible for employees to interact, collaborate, and engage their clients and coworkers across the globe while they are on the move. Hassle-free access to ready information makes it a strategic tool for enterprises.
Google Glass has already attracted developers' interest. The SaaS provider Fiberlink has unveiled a Google Glass version of MaaS360, an application for monitoring and managing mobile devices in corporate environments. Customers will be able to view lists of managed devices and lock or wipe phones and Glass devices remotely. Evernote blogged recently that it is developing a product targeted for Google Glass. The software will allow users to display saved text messages on Glass.
Google filed a patent for a facial recognition app that would help users recognize other people. This app could assist customer service representatives, sales reps, or people working in public relations get a detailed client background instantly.
Glass Collective, an investment fund aimed at promoting Google Glass and its applications through project funding, may fuel additional applications for enterprise use. The goal is to jumpstart the developer ecosystem and encourage mainstream adoption of Glass. Could Google Glass adoption be driven by employees who use these devices at home and want to bring them to work? Perhaps -- especially among mobile workers. Google Glass would be quite useful for employees who spend much of their time on the move or in hands-on environments.
In 2010, Timo Elliot, an SAP employee, built a proof of concept for an augmented reality app based on SAP Business Objects. Elliot envisioned retail managers using future versions of the app to pull up information about items in a store, as well as factory foremen using it to check machinery maintenance records. Though the app was initially designed for iPhones and iPads, a Google Glass version is not a distant possibility.
As employees begin bringing Glass to work, IT pros and line-of-business workers will figure out hands-free ways to use these devices to make life simpler and their days more productive.
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? Talha Khalid is a teacher and business manager based in Pakistan.
Researcher
Tuesday July 9, 2013 10:22:12 AM
Wow! Long way indeed! We will continue to monitor the space. But some experts are already exprerssing skepticism with all the hysteria behind wearables;
"We've had plenty of attempts to do digital patches to blue jeans and t-shirts; many launches of the 'Dick Tracy' mobile phone watches, or even wristwatches that have SMS messaging notificiations etc. Why are we not all wearing those if they were launched years ago ? because they ended up being short-term fads and experiments, without lasting effect.
I think a wristwatch concept for digital tech is appealing to many engineers but is uncomfortable for the wearer-user. That is where eye-glasses of Google Glass are different ? for users of eyeglasses, they already look through their glasses ? Google Glass does not force them to severely alter their behavior.
But if you for example put the phone tech on a wristwatch, you would need to bring your wristwatch to your ear ? looks really silly and is uncomfortable ? or else have accessories like Bluetooth earpieces ? another tech that was a fad for a while but is mostly gone by now. I think we will see a lot of announcements and tech hysteria about wearables, but the practical uses will be modest and likely sustainable business is not there."
?
IQ Crew
Tuesday July 9, 2013 10:20:43 AM
rwihidbee you are right. The list of features provided by google glass is quite long and amazing and it will definitely going to hit the smartphone market with other market of apps available within the features. It will be quite handy for a person to keep this one device rather then a dozen of them for every separate app.
IQ Crew
Tuesday July 9, 2013 10:17:02 AM
Paul I think it will be success of an app to get the rivals out of the buisness and google glass will definitely going to do that. It is having so many features? which? are not possible in a single app. It is really going? to change how we see the world from our eyes as well as the Glass.
Thinkernetter
Tuesday July 9, 2013 10:06:30 AM
I'm going out on a limb here but I think so. ?I believe the built-in functions of Google Glass include, text, email, voice call, video, camera and few other items. ?I don't have one so going off memory here. ?But I do think the goal with Google Glass and Iwatch are to replace the smart phone. ?It's a long way away but I think that's the goal.
Researcher
Tuesday July 9, 2013 10:02:27 AM
"I can just look at a sculpture and get a complete workup on the artist and all his simliar art in realtime that's amazing. ?Especially without the need of pulling out a cell phone etc. ?If I can look at someone and get their complete Linkedin, Facebook profile etc, withouth having to pull out a phone, and open additional apps, that's something I would be interested in."
I see you are repeatedly stating that 'without having to pull out a phone". So are we expecting wearables like Google Glass will shake the phone/Smartphone market?
Thinkernetter
Tuesday July 9, 2013 9:41:45 AM
Well for starters it will be seen as a status symbol more than anything, "I have the money to spend on this luxury item and you don't". ?Secondly it changes the way we interact with the world, for example if I can just look at a sculpture and get a complete workup on the artist and all his simliar art in realtime that's amazing. ?Especially without the need of pulling out a cell phone etc. ?If I can look at someone and get their complete Linkedin, Facebook profile etc, withouth having to pull out a phone, and open additional apps, that's something I would be interested in.
Researcher
Tuesday July 9, 2013 9:17:07 AM
"?The google glass will be a game changer.........." Which game is glass gong to change?
Researcher
Tuesday July 9, 2013 9:14:31 AM
Hey Khalid,
Thanks for your blog.I just want to sound your view on wearables.?Do you have a view on wearables ? we read a lot about Google Glass, a Microsoft version, Apple's i Watch but do you think any device maker really has what it takes to go beyond the smartphone?
IQ Crew
Tuesday July 9, 2013 9:14:30 AM
rwhidbee you are right. The google glass will be a game changer but to cut down cost I think it will be essential to keep a basic cost of the equipment and what features any body wants cost will be added on to that. I think this will not only benifit the company but the masses as well.
IQ Crew
Tuesday July 9, 2013 9:12:11 AM
Micheal with all the fascination of google glass aside I think the affordability will be the biggest negative of this tech. I feel that with its features and costing it will be difficult for a large number of people to have a feel of this.
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