You?ve heard about an fantastic event that you really want to attend but how do you go about convincing your boss that a day out of the office is a good use of your time?
New research from those funky print maestros, Moo.com, could help.
They?ve discovered that 42% of small business owners believe that if they were to hand out 100 business cards it would generate ?50,000 a year or more in revenue. ?That?s ?50 per card!
It seems that dealing with contacts in person rather than via email or social networking is helping UK entrepreneurs and business owners to generate a potential ?9.45 billion?revenue?a year.
Small business owners may use a variety of online and offline ways to deal with clients, customers and suppliers but many feel they do better when they can ?see the whites of their eyes?, the study shows.
In particular, they are better able to judge a person by how they dress or look or from the firmness of their handshake than anything they may find via Facebook or Twitter.
We?ve written before about the?limitations of business cards?but, in case you were in any doubt, we absolutely love conferences, events and meet ups. We sincerely believe that?technology can never replace face to face time.
But technology, and by that I mean Shhmooze of course, can make us smarter and make our networking easier.
Here?s how:
1. Find the best events. ?Shhmooze will tell you where your LinkedIn and Twitter connections are gathering. This helps you discover great events and also means you can ping your contacts to arrange meetings ? or simply be more prepared for when you ?bump? into them.
2. Get your homework done faster. ?With Shhmooze?s professional profiles, you don?t have to spend hours researching what fellow attendees have been doing. Shhmooze has already scoured LinkedIn, Twitter and other websites for you.
3. Don?t get caught on the hop. ?When you?re at an event Shhmooze highlights which of your connections are also there. With a quick glance you can catch up on what they?ve been doing so you have an ice-breaker.
Moo?s survey also reveals that, when it comes to marketing their businesses, the following tools are the most important for business owners:
- 25% say their website
- 32% say word of mouth referrals
- 21% say their business cards
And the best places to network?
- 47% say the pub
- 61% say a conference
- 29% say the gym
We think business cards, together with?Shhmooze, are fast becoming an essential toolkit for every conference attendee. ?Put them together and see just how much smarter ? and more profitable ? your next conference or meetup will be.
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