Vidyard, a?Y Combinator alumnus?and enterprise startup that sells a video marketing platform with embedded analytics tools to businesses to help them track and monetise video content, has closed a $6 million Series A led by Canada?s?OMERS Ventures.?Existing investors iNovia Capital and SoftTech VC also participated, along with a personal investment from Eloqua?s?Jill Rowley.
Michael Litt, founder and CEO of Vidyard, said the investment round will be used to build on??significant momentum? in its business ? with plans for growth including integrating more third party marketing products with the Vidyard platform and product development work to enhance the platform?s feature set.?Vidyard already integrates with third party marketing automation platforms?Eloqua?and?HubSpot.
The startup began life as a content production house making explainer-videos for other companies, before pivoting to create a ?YouTube for businesses?, offering?a video marketing platform which includes a?dedicated video player, plus tools to manage, measure and optimise video content ? to capitalise on the rise of online video.
?Vidyard?s simple brilliance addresses a clear and significant need in a rapidly growing market,? said Derek Smyth, Managing Director of Omers Ventures in a statement. ?Vidyard?s founders took the initiative to develop a valuable and easy-to-use solution for a challenge they faced every day in their own businesses. Their deep domain expertise and applied innovation is what attracted Omers Ventures to make this investment.?
OMERS Ventures is the venture arm of OMERS. OMERS, the Ontario Municipal Employee Retirement System, is one of Canada?s leading pension funds. OMERS Ventures is interested in investing in early or later stage companies in the Technology, Media, Telecommunications, Clean Tech, or Life Sciences sectors in North America.
? Learn moreSource: http://techcrunch.com/2013/03/21/vidyard-series-a/
university of kansas buckeye west side story final four 2012 bridesmaids winning lottery numbers megamillions winner
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.