PopCap: People Who Cheat In Social Games Are More Likely To Cheat In Real Life

Social games continued to grow in popularity in 2011 -- to such a degree that PopCap's November study found that 120 million people in the U.S. and the U.K. play social games at least once a week, with 81 million playing at least once a day. In terms of annual growth, that's a 71 percent increase from the same period in 2010. As one might expect from casual games with their lower barriers to entry, it seems that the appeal of social games is broad, as 35 million of those gamers were new to social games, while 17 percent of those were new to video games altogether. With social gaming reaching its vanguard, the data available from the space provides a terrific opportunity for comparisons between how people act in the world of games versus how they act in the real world. Today, PopCap released a survey that explores the always interesting topic of cheating...

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